Improving user experience for an online membership service
Boxing Science are a team of sport science experts from Sheffield – they created the world’s first website dedicated to sport science in Boxing. Their team of quality sport science practitioners currently work at various levels of the Boxing World from world champions to amateur prospects.
Our initial step with Boxing Science was to help them understand the customer experience surrounding their recent product, “Train Like a Champion – Remastered”. We achieved this by creating a customer persona and journey map to help them identify which areas needed to be improved in the future. Feel free to read the full blog on Customer Journey Mapping here. Another of Boxing Science required services was helping to acquire data from customers visiting their website; they wanted this to assist with further education of products. Our solution, as Right Hook Studio, was a research-driven landing page – this not only solved their problem, it incorporated the customer persona and journey map we’d already created.
We’ve worked with Boxing Science’s to better understand the types of customers their products needed to cater for. Our research placed great importance on focusing on Amateur Boxers and Professional boxers.
Customer journey map
We created a Customer Journey Map for a product they’d recently launched – this identified the areas they needed to improve on for future products. Visit our blog if you want to read the full process of Customer Journey Mapping.
For the landing page, the brief was clear: improve the structure and content of the new home page and acquire data from the large number of users that were visiting the site. We made sure the new landing page was responsive and worked on all platforms, creating a simple and engaging, yet practical, user journey.
SEO & PPC
Finally, we’ve worked with Boxing Science on numerous PPC and SEO campaigns. Most recently we set up a sales funnel to help increase sales of their nutrition handbook for boxing. Initially, we took advantage of the large amount of organic traffic that was visiting their nutrition for boxing blog post, as well as advertising the blog post to cold audiences to help with future retargeting. Our retargeting methods allowed us to generate sales and eventually create lookalike audiences to help with scaling the campaign.