Finding a powerful identity for a professional boxer

Brand identity and logo design for newly turned professional “The Vanilla Gorilla.” A 7x Yorkshire champion, cruiserweight English champion and 2018 senior elite championships silver medalist, Callum Beardow.

Brand Identity

The design process begins with breaking down what Callum’s persona represents in out of the ring. We were already aware of his style and knew what critical features needed to be incorporated within the design.

We understand that the competitive nature that he shows in the ring must be fuelled by a powerful dedication towards the sport of boxing. Implementing those foundation elements into the design was essential. Callum is a technically gifted boxer with strength and speed to match. All of these traits can be seen well implemented into the final design.


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