Generating local leads for a Durham based pest control company

Durham Pest Control is a family run pest control business, based in the North East of England. They came to Right Hook looking for a way to increase both domestic and commercial leads for their business by utilising the power of pay-per-click ads.

Website Development

We opted to develop a single landing page for the campaign, focused entirely on producing conversions for Google Ads traffic. The website design complimented the branding we implemented for Durham Pest Control, which took inspiration from the flag of County Durham.


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We developed a series of unique campaigns, ad groups and keywords based around the primary objective to fill up their technician’s calendar. The results of the pay-per-click campaign included a fantastic 10.45% conversion rate, more inbound telephone calls as well as call back and quote requests.

By applying our thorough research tactics and combining it with highly targeted messaging, we achieved fantastic results that brought positive change for Durham Pest Control’s digital marketing campaigns.

Want to learn more about Google Ads for pest control companies?