Right Hook Studio partnered with The Indus Restaurant, Conisbrough to refresh their look for the launch of their new menu. We created a sophisticated identity to represent some of the finest curries cooked with the most unique spices.
For the past years, we have supported The Indus Restaurant in their brand journey by working on a number of branding projects. Their next mission was to develop the customer’s experience further with a new brand identity which included a refresh of their food and drinks menus.
Our goal for the design was simple: stay consistent with the architecture currently in place within the restaurant and stay true to the river Indus logo the brand already had. However, we did give it a new flavour with some exciting brand assets to go alongside.
The quality of the restaurant speaks for itself, so we chose an elegant identity to match. We crafted new food and drinks menus using a red and white colour scheme and a slab serif font; this ensured that the quality of both their food and restaurant presentation are clear to the customer.
The launch of the new food menu meant a premium takeaway menu was also designed. We took inspiration from the menus we’d already designed in order to make the brand consistent and memorable.