Kinspeed is a well-established software development company based in Sheffield, UK. It's come a long way since it began in 1985. It provides business software solutions to help organisations make better decisions, drive faster responses, and gain greater control from their software.
Right Hook was briefed by Kinspeed to develop a marketing strategy to support and increase the growth of the business. A great opportunity presented itself for Right Hook to tell Kinspeed’s story through beautiful printed material, social media campaigns and email marketing.
To communicate Kinspeed’s brand message, Right Hook created a new brand identity. The identity consisted of stylised illustrations alongside a set of icons and photographs to help awaken Kinspeed’s audience. A bold typography and colour scheme was selected to display a knowledgable tone of voice, helping to communicate the brand’s personality.
The brand roll-out included a series of brochures and standing banners to showcase Kinspeed’s software solutions. Kinspeed were given the assets required to attract new customers with a consistently designed look and feel for both on and offline channels.
To grow the social presence of Kinspeed, Right Hook used a dual strategy. The strategy consisted of highly targeted and optimised blog posts on Twitter, Facebook and LinkedIn. Shared with engaging and branded imagery that would lead to shares, likes and comments.