Revamped identity and website for a leading steel manufacturer

Sheffield Gauge Plate is one of the UK’s leading suppliers of Gauge Plate and Tool Steel. The company has plans for serious growth in the new year and spoke to us about revamping its outdated image and designing a new corporate brand and website.

Brand Identity

The entire brand story was based on a concept of a product that is included in their name, Gauge Plate. The brand identity has a strong look to communicate the high-quality steel products that they sell.

While seeking a new suitable colour scheme, we turned to the roots of Sheffield Gauge Plate and it’s the original connection to the football club, Sheffield Wednesday. Based across the road from “The Owls” it was only right that we adopted a bright Sheffield blue to help Sheffield Gauge Plate stand out.


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Website Development

When performing our website design and development services for Sheffield Gauge Plate we opted for a bespoke WordPress theme. The development of a bespoke WordPress theme allows for complete customisation, which you can see from the unique design generated. We place great importance on developing websites that convert, which is something we certainly achieved for Sheffield Gauge Plate.

Sheffield Gauge Plate website design