Sheffield Gauge Plate is one of the UK's leading supplier of Gauge Plate and Tool Steel. The company has plans for serious growth in the new year, and spoke to Right Hook about revamping its slighly outdated image and designing a new corporate ID and website.
The entire brand story was based on a concept of a product that is including in their name, Gauge Plate. The brand identity had to look strong to communicate the high quality steel products that they sell.
While seeking a suitable colour scheme, we turned to the roots of SGP and it’s original connection to the football club, Sheffield Wednesday. Based over the road from “The Owls” it was only right that we adopted a bright Sheffield blue to help SGP stand out.