Sheffield Gauge Plate
Revamped identity and website for Leading Steel Manufacturer
Sheffield Gauge Plate is one of the UK’s leading supplier of Gauge Plate and Tool Steel. The company has plans for serious growth in the new year and spoke to us about revamping its outdated image and designing a new corporate brand and website.
The entire brand story was based on a concept of a product that is included in their name, Gauge Plate. The brand identity has a strong look to communicate the high-quality steel products that they sell.
While seeking a new suitable colour scheme, we turned to the roots of SGP and it’s original connection to the football club, Sheffield Wednesday. Based across the road from “The Owls” it was only right that we adopted a bright Sheffield blue to help SGP stand out.