When Strength and Conditioning Course was spun off from its parent gym 5s Fitness it required both a new name and entirely new brand identity. In response, Right Hook created a complete brand identity, including the guidelines, concept, narrative and tone of voice.

Our designs utilised the Snatch – a symbol of Olympic weightlifting – as the key visual to tell the story of how Strength And Conditioning Course makes a difference through its products, courses and people. Then, building a simple but resonating theme around the tagline “Become the expert”, we sought to emphasise how the courses differentiate from the general PT course you will find online.

Happy with our work? Strength And Conditioning Course owner, Jason Curtis: “Right Hook did not disappoint, they developed multiple brand options for our new company and worked tirelessly to perfect our chosen option. They have done an incredible job, to say the least, and it has been a pleasure to work with them – they are quick to answer questions and go the extra mile when it comes to all aspects of the process.”

Who did we work for?

Strength And Conditioning Course


What did we do?

Brand identity

Print design

Photography & Video

Web design



Logo design for strength and conditioning course
Man wearing a strength and conditioning logo top preparing to squat
Poster mockup for strength and conditioning course